Skip to content
Hamza Patel

Ancrox International

Website and admin dashboard for an Indian incense exporter, built so the owner manages his own catalogue without a developer.

Visit ancrox.comPrivate repository
Ancrox International home page on desktop, showing the bulk buyers headline and a Kasturi incense jar

Live in 4 days · PageSpeed 96 mobile

The brief

Ancrox was a new incense merchant house with only a Facebook page. Bulk buyers check a supplier before replying to them, and a new business with no proper website looks like a risk. The owner needed a site that makes the business look credible, can be found on Google, sends enquiries straight to his inbox, and that he can update himself.

What I built

  • Public website: a catalogue of 78 products across 7 formats and 24 fragrances, a bulk quote form, custom fragrance requests, WhatsApp contact, and pages on quality, packaging and how ordering works.
  • Admin dashboard: the owner adds products, variants by range and pack size, specifications and photos, then pushes everything live with one Publish button. Each variant can carry its own MOQ and price, and the owner decides what's shown publicly.
  • Safety checks built in: a product can't go live without a variant and a photo, photos are resized automatically, every photo needs a description for Google and screen readers, and changing a product's web address keeps the old link working.
  • Setup: domain, Google Workspace business email, hosting and launch, plus loading all the content.

Why it's built this way

A new business shouldn't pay monthly bills for a website that doesn't yet get much traffic. The whole site runs on Cloudflare's free tiers, so hosting costs ₹0 a month. Admin access is handled by Cloudflare Access, not a custom login I'd have to maintain.

Result

Brief on 4 October 2026, live on 8 October: four days from first conversation to launch. PageSpeed Insights scores 96 on mobile and 100 on desktop, with 100 for SEO and Best Practices on both.

Client feedback

Before the website, building trust with customers and introducing our products took a long time and a lot of effort. Now customers and suppliers can easily understand our products, and they are much easier to deal with. Hamza understood the requirement and developed it properly, with quality work at an optimised cost.

Ancrox International home page on a phoneAncrox admin product editor with variants, pack sizes and specificationsAncrox admin products list showing published and draft products